25%+
conversion improvementImproved onboarding, verification, and booking flows by reducing user friction.
Eric Obulo 
my profile.
Data-informed Product Manager and technologist with experience across product engineering, systems leadership, AI-assisted workflows, and digital platform delivery.
Profile Summary
Data-informed Product Manager and technologist with over a decade of experience spanning product engineering, systems leadership, and digital platform delivery. I combine a strong design sensibility with practical AI workflows to reduce friction, accelerate delivery, and scale user outcomes across mobility and marketplace products.
I use Claude, ChatGPT, Notion AI, and Looker Studio to streamline documentation, sharpen discovery workflows, synthesize research, and support faster product decisions across the full product lifecycle.
Career Highlights
40%
faster product deliveryBuilt a cross-platform design system and improved product, design, and engineering handoff.
40%
less PRD creation timeEmbedded AI tools into discovery, documentation, and research synthesis workflows.
20%
booking and trust gainsRefined provider-verification UX, matching logic, and marketplace flows.
Experience
01.
TraviMobile
Product Manager | Mobility & Transport Tech
November 2024 - Present | Nigeria, Remote- Defined product requirements across core mobility features by synthesizing user insights, operational needs, and business objectives into prioritized backlog items.
- Partnered with Engineering to break down complex problems into iterative releases, improving delivery predictability and reducing tech-design friction.
- Established a structured discovery workflow including problem framing, opportunity sizing, and hypothesis validation.
- Used Claude to accelerate PRD creation, sprint documentation, and stakeholder briefs, reducing documentation time by 40%.
- Built and maintained automated product dashboards with Google Looker Studio and Notion AI for activation, funnel, and rider/driver efficiency metrics.
- Facilitated sprint planning, grooming, and retrospectives to clarify goals, dependencies, and acceptance criteria.
- Consolidated feedback loops across support, field operations, and product analytics to prioritize high-impact improvements.
02.
Weareheretofixit.com
Team Lead, Products | Marketplace App
April 2021 - November 2024 | Port Harcourt, Nigeria- Improved trust and booking efficiency by 20% through enhancements to provider verification, matching logic, and booking flows.
- Defined product priorities using market research, competitive analysis, and user behavior insights from 300+ data points.
- Integrated AI-assisted research workflows using Claude and ChatGPT to synthesize user feedback, competitive intelligence, and behavioral data.
- Reduced booking friction by redesigning communication and request flows, increasing task-to-completion rates.
- Collaborated with Engineering and Customer Experience to ship updates that improved retention and reduced failed bookings.
03.
Zobrex Technology
Founder & CTO | Creative Agency
January 2020 - Present | Port Harcourt, Nigeria- Built and scaled a creative technology agency delivering web design, branding, and digital products for clients across multiple industries.
- Led end-to-end product development from client brief to delivery, managing design, development, and project teams.
- Established AI-assisted design and development workflows to accelerate project turnaround and improve output quality.
04.
Smafs Nigeria Limited
Product Engineer | Engineering Systems
January 2017 - March 2021 | Port Harcourt, Nigeria- Improved documentation clarity and workflow usability by redesigning internal tooling layouts and templates.
- Supported the product lifecycle from concept to prototype and qualification, ensuring alignment with user needs and system constraints.
- Reduced operational errors by creating clearer interfaces and guides for technical operators.
Tech Stack & Tools
Frontend Development
Frameworks & Libraries: React, Next.js
Styling & Design Systems: Tailwind CSS, Framer Motion
Languages & Core: TypeScript, JavaScript, HTML5, CSS3
Design Philosophy: Clean, editorial visual design with structured typography systems (Satoshi, Clash Display, Poppins) and high-fidelity interaction flows.
Mobile Development
Frameworks: React Native, Expo, Expo Router
Styling Systems: NativeWind (Tailwind CSS for mobile), StyleSheet
Architecture: Cross-platform (iOS & Android) integration, modular component structures
Backend, Database & Infrastructure
Server & APIs: Node.js, Express.js
Databases & ORMs: Prisma, Supabase
Architecture: Full-stack single-page application and modular backend services
AI Automation & Workflow Engineering
Low-Code & Automation: Self-hosted n8n workflows
AI-Assisted Development: Advanced prompt engineering, master prompt architecture, and "vibe coding" methodologies utilizing LLMs for rapid software prototyping and system generation.
Core Competencies
RoadmappingProduct DiscoveryRICE / ICE PrioritizationStakeholder AlignmentUser ResearchData AnalysisMetrics DefinitionA/B TestingProduct StrategyFeature DeliveryAgile / ScrumKPI TrackingCross-Functional LeadershipAI-Assisted Workflows
Product & Research Tools
Figma, Miro, Google Analytics, Looker Studio, Trello, Google Workspace, and Microsoft Office.
AI & Delivery Tools
Claude, ChatGPT, Notion AI, GitHub Copilot, AI-assisted discovery, PRD writing, synthesis, and stakeholder documentation.
Education
MSc, Business Information Technology
Middlesex University, UK | 2009 - 2010BEng, Mechanical Engineering
London South Bank University, UK | 2005 - 2009Certifications
Fundamentals of Product Management
IBM via Coursera
Product Management
Coursera
UX Design Professional Certificate
Google via Coursera
Claude 101
AI workflow training
AI Vibe Coding
Cognix AI
Product Management Certification
Micro1
UX Design
OpenBootCamp
Entry-Level UX
UX certification
AI Certification
NexithAIFrequently Asked Questions
I focus on product discovery, roadmap ownership, feature delivery, marketplace flows, mobility products, user research, dashboarding, and AI-assisted product operations.
I use AI tools to speed up research synthesis, PRD creation, stakeholder briefs, backlog clarity, documentation, and decision support while keeping product judgment and user evidence at the center.
I bring a blend of product management, UX design, engineering systems experience, and AI-enabled delivery, which helps me move comfortably from strategy and discovery into practical execution.
Yes. My current product work includes remote collaboration with cross-functional teams across product, engineering, design, support, and operations.
Yes. I can support product strategy, discovery, prioritization, delivery planning, UX review, documentation, and metrics tracking across the full product lifecycle.
Let's Build Better Products
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